Constantly remind yourself of the value of customers to your organization using 15 Ways to Celebrate Get to Know Your Customers Day. This will go the extra mile to delight your customers and grow your business affiliation in their hearts.
What Is Customers Day?
Happening every third Thursday of the quarter, “Get to Know Your Customer Day” is a celebration of the essence of customers as well as an endeavor by businesses to engage with them more.
Businesses can obtain better consumer behavior insights and industry trends through proper engagement and connection with customers.
As a result, this event allows companies to connect closer to their consumers, which helps them build their brand.
Which Day is Customers Day?
Frankly, Customers’ Day festival falls on every third Thursday in January, April, July, and October. If increasing client loyalty is one of your business goals for 2023, set out a day to get to know your consumers.
How Do You Celebrate Customers?
See “Get to Know Customers Day” as an opportunity to share with your audience and enhance purchases. Here are some key things you need to consider doing on this special day for your customers below.
Ask Them for Their Opinion
Your clients would love to tell you what they think about the job you’re doing. Make it easy for them! Create a fun suggestions box and position it in a central location.
If you do your trade online, send out an email questionnaire.
It doesn’t have to be complex. You could just ask, “How are we doing?” and let people write as little or as much as they like.
You could also just question them in person! Strike up a discussion and pick their brains for improvement ideas.
Create a Celebration
Get to Know Your Customers Day is the ideal time to celebrate the value they bring your business.
Send out an email ahead of the event and let everyone understand you’ll be doing something special in appreciation for their business.
You should make it big this year post-COVID, decorate your store for your customer gratitude event and be sure to thank each and every buyer that comes through the door.
Give out a Prize in Exchange for Feedback
If simply asking isn’t enough to encourage your customers to share what’s on their minds, try bribing them with a contest.
Advertise in-store and/or online that you’ll be entering clients into a raffle if they email you client feedback.
If the feedback is profitable, you can use it for testimonial purposes. If it isn’t, it becomes a valuable learning option. Either way, it’s worth a little prize investment.
Instead of a one-time event, you may also make feedback rewards a regular part of your marketing. Maybe every third Thursday or even once a week you might proffer a small prize in exchange for customer opinions.
Create an Additional Loyalty Program Incentive
Giving loyal customers a little boost to their loyalty program “earnings” is a fabulous way to say thank you and open the door to a fruitful conversation.
For example, if you utilize punch cards, notch off an extra box when individuals come into the store on Customer Day. It costs almost nothing and makes your customers feel unique.
If you don’t already have one, this is the perfect chance to start a customer loyalty program. Customer loyalty and customer engagement are two very vital metrics that you can and should build.
Mail Handwritten Thank You Notes
Nothing says, “I appreciate you” completely like a lovingly crafted, handwritten thank you card. Of course, if you have a lot of clients, writing all those cards by hand is unrealistic.
Instead, ask your customers or clients for their contact addresses and then forward them to your company along with a personalized thank you message.
Our motorized handwriting machines will pen lovely cards for each of your customers using real ballpoint pens and mail them off without any further effort on your part.
Include a link to a landing page designed to collect feedback and watch as your appreciative customers tell you what they feel.
Add a Chatbot to Your Website
Chatbots provide a way to engage your customers with personalized messages and reply to common questions. You can also assemble a workflow that leads them through a “get-to-know-you” survey.
It’s quick and comfortable for them, and because it’s a conversation of sorts, it feels more intimate than a generic email.
Celebrate Other January Holidays
Get to Know Your Customers Day may not sound all that thrilling to those you’re trying to reach. So think about National Banana Bread Day? Who can’t get behind a sweet banana loaf?
Or maybe your clients would be more curious about National Squirrel Appreciation Day, National Hugging Day, or Museum Selfie Day.
These also take place on January 21st. Have fun with it and bond with your clients over a shared love of museums, squirrels, and baked goods. Advertise these events through your social media platforms and watch your prospects soar.
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Promote Your Google My Business Listing
If you run a little business, Google local search may be an extremely vital means for driving customers through your door.
Testimonials are an important source of searchable content for the search engine as well as a chance to tout your benefits to prospects.
During Customer Day, hand out cards or ship out an email with a link to your Google My Business listing along with a demand for a testimonial. You’ll be surprised how many of your existing clients will take you up on it.
Get to Know Who Your Customers Know
There’s no reason you can’t grow your reach beyond current customers. Offer a little token to those you currently do business with for referring new customers. You might also incorporate a free gift to those they refer as well.
Offer a Discount to Say “Thank You”
There’s no better way to begin a dialogue with your customers than by giving them something for free. There’s almost nothing customers value more than free stuff, and it doesn’t need to be much.
An email advertising a little discount on the customer’s next purchase is a terrific way to break the ice. Added advantage? Increased turnover!
Create a Virtual Social Media Event
You can plot a Get to Know Your Customers Day social media event to meet your clients and generate buzz.
You might assemble a contest that customers and friends can enter by answering a question about your business and then promoting the contest with a post.
The better you promote the contest through your social media accounts and the more excited you get your customers, the wider your message can spread.
Start Storing Customer Profiles
If you’re taking the time to get to know your customers but then not holding on to the details you learn, you’re missing an opportunity.
Construct an online system with cards for each of your customers where you notate important personal information like interests, hobbies, birthdays, family information, and more.
Make sure that when you get to know your customers, you memorize what you learn.
And once you have your customer’s birthdays, start sending handwritten birthday cards every year. With the help of this article, you can automate the entire process.
Your customers will receive a pleasant, handwritten card with a personalized message each year, and you won’t have to remember to send it. It’s a great way for little business owners to keep the conversation going all year long.
Make the Customer Experience Better
It is imperative that you obtain all relevant information about your consumers, including their likes, dislikes, and requirements before you contact them. Employ consumer input in the form of ideas, questionnaires, and feedback papers.
This will help you to better understand the user experience and help you to prove it on “Get to Know Your Customers Day”.
Use Forums and Blogs to Find Customers
Despite the fact that you are communicating with your customers via social media and resolving their problems and concerns, you can also look for them on message boards, blogs, and Q&A sites.
Find users who are skimming for similar answers and questions and assist them by fixing their difficulties. This way you can draw customers in a friendly way.
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Reward Your Most Valuable Customers
Every client is unique to the company; some are one-time customers, while others are patrons. As a result, organize your customers and assign a value to each of them. Nevertheless, make a special award or gift for your loyal customers.
Make a reasonable milestone for your consumers, such as receiving a special incentive after completing a certain number of purchases.
“Get to Know Your Customers Day” is a special event that highlights the importance of customers to businesses. Companies show their thankfulness to their customers on this day by delivering special deals, discounts, and loyalty bonuses.