The boots from the British apparel and footwear company Doc Martens are legendary. The original Doc Martens were working boots that cost $3 per pair, but they can now go upwards of $200. Why are Doc Martens so Expensive?
About Doc Martens
Dr. Martens, usually known as Doc Martens, Docs, or DMs, is a British footwear and apparel company with its headquarters in Wollaston, in the Northamptonshire county of England.
Despite being known for its shoes, Dr. Martens also produces a variety of accessories, including clothes, purses, and items for caring for shoes.
The air-cushioned sole, often known as Bouncing Soles, upper form, welted construction, and yellow stitching all serve to define the footwear.
The manufacture for Dr. Martens is done in the UK, China, and Thailand, with the design studio located in Camden Town, London. The business is a component of the FTSE 250 Index and is listed on the London Stock Exchange.
Most boots endure between 300 and 500 miles, or roughly six months, under heavy use in difficult circumstances. Typically, it takes a pair of boots a couple of years before you start to notice a decline in their quality.
Even though Dr. Martens no longer offers their “For Life” line of boots, which came with a lifetime guarantee, Doc Martens continues to be rated as the most durable boot brand in the industry.
Also, with some people claim to have worn them for their entire lives and passed them down through the generations.
The high-quality materials used in the construction of Doc Martens ensure that, while not everyone will get a lifetime of usage out of the boots, you will get at least five to seven years out of them, if not more.
2. High-Quality Materials
The premium materials utilized to make each pair of Dr. Martens boots are the reason why they endure as long as they do.
Only premium, all-leather materials are used in Doc Martens’ leather products. However, they have a wide variety of expensive leather to pick from.
The following are some of the most well-liked leathers used in Doc Martens:
Smooth: The classic Dr. Martens leather, which can either look polished or tough.
Carpathian: Elegant leather that appears oiled.
Virginia: Feminine-looking soft leather in an Italian style.
Danio: Soft leather in an Italian style that has a more manly vibe.
Patent Lamper: High-shine, stain-resistant leather that goes with any color.
Petrol: Interesting multi-toned leather effect.
But not every pair of Dr. Martens is leather. Given that fabric typically weighs far less than leather, several shoes use it to produce a lightweight choice.
The majority of Doc Martens fabric shoes are made of durable polyester and faux leather.
Even though Doc Martens are made of sturdy leather, they are surprisingly comfy. Products with the brand’s iconic AirWair rubber sole are a major factor in the comfort of Doc Martens shoes.
In order to allow your feet to fit comfortably inside your boot, the rubber sole has air pockets that are specially made to provide you bouncy movement.
More Things to Know
Additionally, Doc Martens tend to run a little large, giving you plenty of room for your feet to spread out. In the winter, you can also use the extra room to fit heavy socks.
Blisters and other issues that may result in pain and a costly trip to the podiatrist can be brought on by wearing uncomfortable boots.
You should properly break in your Doc Martens when you first purchase them, and you should keep your laces pulled tightly to make sure they feel as comfy as possible.
4. All Season
Since Doc Martens is aware that you won’t want to put your boots away for any particular season, they have made tremendous efforts to make it possible for you to wear your boots at any time of year and in any weather.
Most Doc Martens items include a waterproof rubber sole that prevents your feet from getting wet, making them appropriate for rainy and snowy days.
If you already own a pair of high tops, you might not need to purchase a pair of snow boots. In addition to allowing the boots to breathe, Doc Martens’ use of leather keeps you cool on warm days.
To avoid your skin rubbing against the leather, it’s better to wear cotton socks that are higher than your ankles, even in the summer.
5. High Demand
Despite the extraordinary longevity of their products, Doc Martens still achieves excellent sales. Seven million pairs of shoes are typically produced by Doc Martens each year.
They could alter prices in response to demand since they kept these numbers year after year. In 2014, Doc Martens raised the cost of the boots by 25% after Permira bought the business from the founding family.
In addition, they observed a profit rise of 70% as a result of a manufacturing modification.
Originally, all shoes were created in a factory in Northamptonshire, but today, with the other plants being in Asia, only 2% of production is still done there.