Who Owns Adidas (Everything You Need to Know About the Brand)
Who owns Adidas? Considering the popularity surrounding Adidas Brand, it’s only normal to keep all the basic information at your fingertips. Let’s take a closer look at the ownership of Adidas, its history, and how it has grown to become a global brand.
11 Things to Know About the Adidas Brand
Adidas is a well-known brand that has been in existence since the early 1900s. The brand is popular for producing high-quality sports footwear, apparel, and accessories.
The company’s success is largely attributed to its unique marketing strategies, quality products, and global reach.
1. History of Adidas
Adidas was founded in 1949 in Germany by Adolf Dassler. The company was initially named “Adi Dassler Adidas Sportschuhfabrik.”
The brand has a rich history, having supplied sports gear to several notable athletes and teams.
In the 1950s, Adidas started producing football boots, and in 1954, the company provided boots for the German national team that won the World Cup.
2. Ownership of Adidas
In 1990, Adidas became a publicly traded company, with shares being sold on the Frankfurt and Paris stock exchanges.
Also, other significant shareholders include The Vanguard Group, Inc. (5.07%), and Norges Bank Investment Management (3.05%).
3. Key Executives at Adidas
The current CEO of Adidas is Kasper Rorsted, who took over the position in 2016.
Also, other key executives at Adidas include Harm Ohlmeyer, who serves as the CFO, and Karen Parkin, who is responsible for global human resources.
4. Adidas Revenue and Market Share
As of 2020, Adidas had revenue of €19.8 billion, with the majority of its revenue coming from Europe. Who owns Adidas?
Furthermore, the company has a strong market share in the global sportswear industry, with a 9.5% share in 2020.
5. Adidas Brands and Products
presently, Adidas has several brands under its portfolio, including Reebok and TaylorMade.
The company produces a wide range of products, including footwear, apparel, and accessories for various sports, including football, basketball, running, and golf.
6. Adidas Marketing Strategies
Undeniably, Adidas’ marketing strategies have played a significant role in the company’s success.
Also, the brand has collaborated with several notable athletes and celebrities to create limited-edition products, and it has also invested heavily in social media and influencer marketing.
7. Adidas Sustainability Efforts
Adidas has been working towards becoming a more sustainable brand in recent years.
Also, going forward, the company has set several sustainability targets, including sourcing 100% sustainable cotton by 2025 and using only recycled polyester in its products by 2024.
8. Adidas’ Impact on the Environment
Generally, as a global brand, Adidas’ operations have a significant impact on the environment.
Also, the company has been working to reduce its carbon footprint and has set a target to achieve carbon neutrality by 2050. Who owns Adidas?
9. Adidas’ Future Plans and Strategies
Also, Adidas has several future plans and strategies in place to continue its growth and success.
The company plans to focus on sustainability, digitalization, and innovation to meet the needs of its customers. Also, it plans to expand its presence in key markets such as China and North America.
10. Adidas’ Competitors
Additionally, Adidas faces stiff competition in the sportswear industry, with Nike being its biggest competitor. Other notable competitors include Puma, Under Armour, and New Balance.
11. Adidas and Social Responsibility
Adidas has made several efforts to be socially responsible.
Therefore, the company has been involved in several initiatives to support communities.
Also, including donating to COVID-19 relief efforts and supporting organizations that fight against racism and discrimination.
Conclusion
Lastly, Adidas is a global brand that has a rich history and a significant presence in the sportswear industry.
Finally, the company has several future plans and strategies in place to continue its growth and success, and it has been working towards becoming a more sustainable and socially responsible brand.
