What brands does Adidas own? Did you know that Adidas owns several other popular brands besides its flagship label? Read on to explore the history, products, and facts about the various brands that Adidas owns.
History of Adidas
Adidas was founded in 1949 by Adolf Dassler, who started designing and manufacturing shoes in his mother’s kitchen.
The name ‘Adidas’ is a combination of his first and last name, ‘Adi’ and ‘Das,’ respectively.
The brand’s iconic three-stripe logo was introduced in 1952, and since then, it has become one of the most recognizable logos worldwide.
The Birth of Adidas’ Other Brands
Over the years, Adidas has expanded its business by acquiring and launching several other brands.
In 1997, the company acquired Salomon Group, which was later sold to Amer Sports Corporation in 2005.
Adidas also acquired Reebok in 2006, making it one of its major subsidiaries. The company’s latest acquisition is Runtastic, a popular mobile fitness app.
Adidas’ Subsidiaries and Acquisitions
Apart from its flagship brand, Adidas also owns several other subsidiaries, including TaylorMade and Five Ten.
The company acquired TaylorMade in 1997, which manufactures golf equipment and accessories. Five Ten was acquired by Adidas in 2011, and it specializes in outdoor and action sports footwear.
Adidas’ Brand Portfolio: Products, and Facts
Adidas is a renowned German multinational corporation that designs and manufactures footwear, apparel, and accessories.
Over the years, it has become one of the leading brands in the sports industry, catering to athletes and sports enthusiasts worldwide. Here are the top facts about Adidas products.
1. Adidas Originals
Adidas Originals is a sub-brand of Adidas that focuses on retro and vintage-inspired clothing and footwear.
It was launched in 2001 and has since become a popular choice among sneaker enthusiasts and streetwear fans worldwide. Some of its most iconic products include the Superstar and Stan Smith sneakers.
Reebok is one of Adidas’ major subsidiaries, and it specializes in sports and fitness apparel and footwear.
The brand was founded in 1958, and it has since become one of the most recognizable names in the sports industry. Some of its popular products include Classic Leather and Club C sneakers.
TaylorMade is a subsidiary of Adidas that specializes in golf equipment and accessories.
The brand was founded in 1979 and has since become one of the most trusted names in the golf industry. Some of its popular products include the M series of golf clubs and the TP5 golf balls.
Runtastic is a mobile fitness app that was acquired by Adidas in 2015.
The app offers a wide range of fitness-tracking features, including distance tracking, calorie counting, and workout planning.
It also offers personalized coaching programs and is available on both iOS and Android platforms.
5. Five Ten
Five Ten is a subsidiary of Adidas that specializes in outdoor and action sports footwear.
The brand was founded in 1985 and has since become a popular choice among mountain bikers and climbers.
Some of its popular products include the Stealth rubber sole and the Impact Pro mountain bike shoes.
6. Other Brands
Besides its major subsidiaries, Adidas also owns several other brands, including Y-3, which is a collaboration between Adidas and fashion designer Yohji Yamamoto.
Y-3 specializes in high-end fashion and offers a range of clothing, footwear, and accessories. The company also owns the brand, CCM Hockey, which specializes in ice hockey equipment and apparel.
Adidas has a rich history of innovation and growth, and over the years, it has expanded its business by acquiring and launching several other brands.
Its brand portfolio includes some of the most recognizable names in the sports and fashion industries.
Adidas’ commitment to quality and innovation has made it a leader in the industry, and its subsidiary brands have contributed to its success.