The meat-packing industry in 2023 is exceptionally competitive, and for a meat product to be relevant to the market and differentiate itself from its competitors, its branding and marketing strategy must be in tune with its quality.
The number of meat-packing plants in the American states is growing yearly, primarily due to our country’s dependence on beef, pork, or poultry.
And this dependence brings with it opportunities for entrepreneurs.
Meat consumption per capita has grown steadily over the last decades, leading to a diversification of products available to customers, increased meat quality, and greater competitiveness between national and international players.
Do you own a small butcher shop and want your products to reach the tables of everyday Americans?
Then it would be best to implement a well-thought-out marketing policy that takes advantage of the latest design cues in the food labels industry.
The success of your enterprise is the most important thing, and very often, it might be influenced by elements you haven’t thought of. High-quality products are necessary to gain a following, but the design of meat packaging labels and their information is equally important.
Do you want to know what should not be missing from meat labels? Then you have come to the right place.
In the next few minutes, we will present the requirements for meat labeling in the USA and list why they can be a great marketing tool that can lead to a positive ROI over time.
What Should Not Be Missing from a Meat Label?
The United States is among the top countries in the world when it comes to meat consumption per capita, with the average American consuming at least 274 pounds of it each year.
Beef, pork, and poultry have become essential elements in North American cuisine, and practically, it is almost impossible to imagine a meal without any meat present.
The meat industry in the USA is enormous, with annual revenue of over $167 billion and supporting at least 5.4 million jobs.
The meat industry in the United States is well-established and highly regulated, which is why any citizen can be guaranteed that the purchased product will be of the highest quality.
The guarantee of the product is also provided by the meat labels used. In the USA, meat product labeling is regulated by the Department of Agriculture and the Food Safety and Inspection Service, which impose standardized requirements for all commercially marketed meat goods. What are these requirements?
First and foremost, meat packaging labels must show the product’s origin and include the cut’s known name.
Do you sell, for example, chicken thighs? Then you can’t call your product duck medallions. The net quantity of meat must be indicated on the packaging, as well as information on product handling and nutritional values.
If the meat product contains additional ingredients, these must be stated, as well as information on potential allergens.
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Can Meat Packaging Labels Be a Marketing Tool?
High-quality meat labels can be a way to increase the recognition of your brand and create product descriptions that resonate with your target audience.
A comprehensive brand strategy that unites all the products you market could be crucial for your company to become known in the industry and capture potential customers’ attention.
The meat packaging labels of the products sold by your shop could present the quality of your goods to the target audience, could be a tool to differentiate your values and processes from those of your rivals, and could be a way to advertise your other marketed products.
Your product labels are one of the primary marketing tools you have access to, and the originality with which you implement their design will be essential for the future success of your enterprise.
In addition to the elements required by the FDA and USDA, the label can present a statement of your product’s quality, take advantage of an original color scheme to differentiate your product from rivals or provide recommended preparation instructions.
A label made by a professional company can be an asset, and in the meat-packaging industry, you’ll need all the assets you can get to achieve progressive market growth.
Why Use a Label Design Company?
For one, high-label designs are hard to execute, and their quality can be one of the critical aspects of a well-implemented marketing strategy.
The invention of the refrigerator in 1834 made possible the rise of the meat industry in the United States, which today is one of the most important sectors of the North American economy.
Regulations for meat labels are wide-ranging, and their proper implementation can be crucial to the success of your marketing efforts. Therefore, calling in the professionals might be a good idea.
A company specializing in meat packaging labels will have the expertise to create a label design that aligns with USDA regulations while helping your product stand out.
The company you call upon could work with your staff to find a cost-effective label design that is in tune with the values of your business while being original enough to be unique in your product’s segment.
The expertise of specialists in the field can enhance your marketing efforts, making the value proposition greater than a label design by your staff.
The meat industry is highly regulated, and any small mistake could result in heavy fines, spelling disaster for your small business.
The services of a professional company can effectively relieve your staff’s workload, and such a company’s experience could be used to design a label design that is in tune with market requirements.
Make the Right Choice
High-quality meat labels can make your products attractive to potential customers. Meat packaging labels are a way for customers to find valuable information about nutritional values, ingredients used, or net quantity and origin of the meat.
But at the same time, labels can also be a marketing tool to differentiate your products from your competitors.
From the hues used in the color scheme of the packaging to your brand’s logo, a premium label can be an accessory synonymous with great meat products, and a proper label design could lead to your firm’s future success.
Why should you use the services of a label design company? For one, because you are a busy person.
A specialist company could work with your staff to create a label design that aligns with US government regulations and your company’s vision.
From the type of plastic used to the adhesives and inks utilized, working with a label design company could help you make the best decisions for your marketing strategy, freeing up your staff’s schedule and allowing them to focus on other areas of your firm.