15+ Marketing OKR Examples for Your Team
Marketing teams can produce measurable results to accomplish their most ambitious goals by using marketing okr (Objectives and Key Results), a collaborative management model.
How OKRs Solve Marketing Team Challenges
Even while marketing is inherently metric-driven, proving outcomes isn’t about inflating statistics; instead, OKRs assist your teams to discover the key indicators and refocus on what’s effective.
By using OKRs, you can make sure that your marketing objectives are congruent with the overall corporate plan.
Each department’s goals should be guided by corporate strategy, but CMOs and VP-level managers are particularly prone to overpromising and overtaxing their people in the marketing sector. This risk is reduced by OKRs.
Finally, department-specific OKRs aid marketing teams in concentrating among the many possible points of influence. OKRs reduce the overwhelming nature of marketing by placing the “why” at the forefront of the department’s activities.
Setting OKRs for the Marketing Team
We advise against cascading goals down to the departmental or functional level because marketing might have a wide range of focus areas.
Given the high level of specialization, it may be challenging for the CMO/VP to fully understand which OKRs are ideal for each role when the team’s emphasis is divided. However, leadership participation in the development of OKRs is essential to ensuring that each function-specific OKR is pertinent to the overall marketing OKRs.
Marketing OKR Examples for your Team
The size and maturity of your firm have a significant impact on focus, even though your marketing staff should strive for balance. Your teams may require a brand- or customer-focused OKR if the customer churn rate is significant in order to increase retention rates. Demand generation needs to take precedence if your pipeline is behind schedule.
Social Media Marketing OKR Examples
Objective A: Increase your social media following
Key Result 1: Increase followers on Twitter, Instagram, LinkedIn and Facebook by 50%
Key Result 2: Increase monthly content views on Quora to 10k
Key Result 3: Increase monthly impression of tweets to 100k
Objective B: Improve Social Media Engagement
Key Result 1: Get 50 customers to share their success stories on Facebook, Instagram or Twitter
Key Result 2: Increase the average likes and retweets on tweets by 10%
Key Result 3: Get at least 20 influencers (with 100k+ followers) to collaborate on Instagram and Twitter
Objective C: Boost paid users from Social Media
Key Result 1: Increase website visitors from Social Media by 20% every month
Key Result 2: Sign-ups from Social Media to be increased by 10% every month
Key Result 3: Demo requests from Social Media to be increased by 10% every month
Content Marketing OKR Examples
Objective A: Improve the quality and quantity of blog posts
Key Result 1: Increase blog subscribers by 30%
Key Result 2: Reduce bounce rate on the blog by 50%
Key Result 3: Publish 25 blog posts every month
Objective B: Start publishing content by collaborating
Key Result 1: Partner with 10 popular bloggers and publish blog posts
Key Result 2: Get published in 5 business newspapers
Key Result 3: Publish a thought leadership by collaborating with industry leaders
Objective C: Grow the weekly newsletter audience
Key Result 1: Increase subscribers to the weekly newsletters by 40%
Key Result 2: Improve content quality to reduce churn by 60%
Key Result 3: Increase website visits from the newsletters by 50%
SEO OKR Examples
Objective A: Optimise search engine ranking for top 3 target keywords
Key Result 1: Blog articles on keywords to rank on page 1 of Google search
Key Result 2: Get 100 backlinks each for SEO content on target keywords
Key Result 3: Create a relevant video for each blog article and embed it on the page
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Objective B: Improve user engagement on the website
Key Result 1: Increase average session time to 3 minutes
Key Result 2: Bounce rate to be reduced to 30%
Key Result 3: Increase average number of page views to 5
Objective C: Rank on untapped relevant keywords
Key Result 1: Identify 50 relevant keywords that are untapped by competitors
Key Result 2: Create a CMS template for the blog page
Key Result 3: Create long-form content and publish multiple pages using the CMS template
Digital Marketing OKR Examples
Objective A: Improve website conversion
Key Result 1: Revamp the website to improve UI and UX
Key Result 2: Improve conversion on the landing pages by 35%
Key Result 3: Make the website load 30% faster
Objective B: Improve the Digital Ads campaign
Key Result 1: Ensure that cost per lead stays below 5 USD
Key Result 2: Increase CTR (click through rate) for PPC campaigns from 2.3% to 3%
Key Result 3: A/B test with 5 new ad campaigns
Objective C: Explore new paid advertising channels
Key Result 1: Create and launch 3 ad campaigns for Instagram
Key Result 2: Promote 3 Tweets and measure the efficacy
Key Result 3: Launch a pilot project of display ads on Taboola and Outbrain
By using OKRs, you can make sure that your marketing objectives are congruent with the overall corporate plan. Each department’s goals should be guided by corporate strategy, but CMOs and VP-level managers are particularly prone to overpromising and overtaxing their people in the marketing sector.
Finally, department-specific OKRs aid marketing teams in concentrating on the many possible points of influence. OKRs reduce the overwhelming nature of marketing by placing the “why” at the forefront of the department’s activities.