15+ Marketing OKR Examples for your Team

Marketing teams can produce measurable results to accomplish their most ambitious goals by using marketing okr (Objectives and Key Results), a collaborative management model.

How OKRs Solve Marketing Team Challenges

Even while marketing is inherently metric-driven, proving outcomes isn’t about inflating statistics; instead, OKRs assist your teams to discover the key indicators and refocus on what’s effective.

By using OKRs, you can make sure that your marketing objectives are congruent with the overall corporate plan.

Each department’s goals should be guided by corporate strategy, but CMOs and VP-level managers are particularly prone to overpromising and overtaxing their people in the marketing sector. This risk is reduced by OKRs.

Finally, department-specific OKRs aid marketing teams in concentrating among the many possible points of influence. OKRs reduce the overwhelming nature of marketing by placing the “why” at the forefront of the department’s activities.

Setting OKRs for the Marketing Team

We advise against cascading goals down to the departmental or functional level because marketing might have a wide range of focus areas.

Given the high level of specialization, it may be challenging for the CMO/VP to fully understand which OKRs are ideal for each role when the team’s emphasis is divided. However, leadership participation in the development of OKRs is essential to ensuring that each function-specific OKR is pertinent to the overall marketing OKRs.

Marketing OKR Examples for your Team

The size and maturity of your firm have a significant impact on focus, even though your marketing staff should strive for balance. Your teams may require a brand- or customer-focused OKR if the customer churn rate is significant in order to increase retention rates. Demand generation needs to take precedence if your pipeline is behind schedule.

Social Media Marketing OKR Examples

‍Objective A: Increase your social media following

Key Result 1: Increase followers on Twitter, Instagram, LinkedIn and Facebook by 50%

Key Result 2: Increase monthly content views on Quora to 10k

Key Result 3: Increase monthly impression of tweets to 100k

‍Objective B: Improve Social Media Engagement

Key Result 1: Get 50 customers to share their success stories on Facebook, Instagram or Twitter

Key Result 2: Increase the average likes and retweets on tweets by 10%

Key Result 3: Get at least 20 influencers (with 100k+ followers) to collaborate on Instagram and Twitter

‍Objective C: Boost paid users from Social Media

Key Result 1: Increase website visitors from Social Media by 20% every month

Key Result 2: Sign-ups from Social Media to be increased by 10% every month

Key Result 3: Demo requests from Social Media to be increased by 10% every month

Content Marketing OKR Examples

‍Objective A: Improve the quality and quantity of blog posts

Key Result 1: Increase blog subscribers by 30%

Key Result 2: Reduce bounce rate on the blog by 50%

Key Result 3: Publish 25 blog posts every month

‍Objective B: Start publishing content by collaborating

Key Result 1: Partner with 10 popular bloggers and publish blog posts

Key Result 2: Get published in 5 business newspapers

Key Result 3: Publish a thought leadership by collaborating with industry leaders

‍Objective C: Grow the weekly newsletter audience

Key Result 1: Increase subscribers to the weekly newsletters by 40%

Key Result 2: Improve content quality to reduce churn by 60%

Key Result 3: Increase website visits from the newsletters by 50%

SEO OKR Examples

‍Objective A: Optimise search engine ranking for top 3 target keywords

Key Result 1: Blog articles on keywords to rank on page 1 of Google search

Key Result 2: Get 100 backlinks each for SEO content on target keywords

Key Result 3: Create a relevant video for each blog article and embed it on the page

‍Objective B: Improve user engagement on the website

Key Result 1: Increase average session time to 3 minutes

Key Result 2: Bounce rate to be reduced to 30%

Key Result 3: Increase average number of page views to 5

‍Objective C: Rank on untapped relevant keywords

Key Result 1: Identify 50 relevant keywords that are untapped by competitors

Key Result 2: Create a CMS template for the blog page

Key Result 3: Create long-form content and publish multiple pages using the CMS template

Digital Marketing OKR Examples

‍Objective A: Improve website conversion

Key Result 1: Revamp the website to improve UI and UX

Key Result 2: Improve conversion on the landing pages by 35%

Key Result 3: Make the website load 30% faster

‍Objective B: Improve the Digital Ads campaign

Key Result 1: Ensure that cost per lead stays below 5 USD

Key Result 2: Increase CTR (click through rate) for PPC campaigns from 2.3% to 3%

Key Result 3: A/B test with 5 new ad campaigns

‍Objective C: Explore new paid advertising channels

Key Result 1: Create and launch 3 ad campaigns for Instagram

Key Result 2: Promote 3 Tweets and measure the efficacy

Key Result 3: Launch a pilot project of display ads on Taboola and Outbrain

By using OKRs, you can make sure that your marketing objectives are congruent with the overall corporate plan. Each department’s goals should be guided by corporate strategy, but CMOs and VP-level managers are particularly prone to overpromising and overtaxing their people in the marketing sector.

Finally, department-specific OKRs aid marketing teams in concentrating on the many possible points of influence. OKRs reduce the overwhelming nature of marketing by placing the “why” at the forefront of the department’s activities.

15+ Marketing OKR Examples for Your Team