Why is a Design Concept Statement Important?

When developing an interior design concept statement, the goal is to create something new and different and always to find the most innovative and creative solutions, which is why interior design is not a science with strict rules.

Interior Design Concept Statement

Designers first opt to add their favorite styles of design when planning a new construction or remodeling of an old property.

Yet, the house interior is more than just a fashion statement. The following are the main ideas that are crucial in the process of creating any space.

We will be walking you through some of the essential steps in writing an interior design concept statement that will get your clients hooked on your designs. 

What is a Concept Statement in Interior Design?

An interior design concept statement is the most important part of an interior design proposal in the same way that the heart is the most vital organ of a living being.

It is crucial for bidding or entering design contests because it is the first thing the audience will see before you explain the visuals.

Consider the concept statement as the opportunity to demonstrate your thoughts and vision on the idea behind your design.

The essay must include a section that talks about how you applied the design process and dealt with the challenges you encountered.

Also, it should provide the ultimate atmosphere of the room.

How to Write An Interior Design Concept Statement

When you write an interior design concept statement, you express your design vision in words while confirming that it corresponds with your client’s expectations. Follow the tips below:

1. Simple to Understand

When you’re writing your design concept statement, the aim is to be precise and concise. Write the sentences concisely, and focus them on the design rather than you.

Set forth the main idea of your design in a precise thesis statement that explains what your goal is and how you will accomplish it.

Apply short sentences and active verbs to add life to your writing.

For instance, say “I will use shades of black on the walls to create a strong contrast” instead of “I will have created a contrast after using shades of black on the walls.”

2. Define the Job’s Goal

For some interior design jobs, your goal is simple. The client has a vision such as a more up-to-date family room or a more functional office.

Your interior design statement has to show how you will make the vision real.

A different client, however, may be dissatisfied with her status quo but cannot say what is wrong with it.

What you need to do here is present your overarching vision for the room, such that all design decisions will follow from the concept you have presented.

Your interior design statement offers a vision even if you do not have clear directions on what the client wants.

3. Determine Intention and Strategy

Suppose your client wants her breakfast nook to feel more appealing. That gives you a simple goal, but many designs might accomplish that.

Your design statement has to show how you will reach your goal better than the competition.

It should express your design intentions and your strategy for making them real.

For example, you might intend to make the room feel like the heart of the house; your strategy might include replacing the current furniture with warm, comfortable wooden chairs.

4. Express Your Own Thoughts

A good concept statement expresses your thoughts. It does not just repeat what the client tells you she wants, or talk in generalities or obvious statements.

“People will love to eat in the breakfast nook,” does not tell the client much. Neither do words like “beautiful”, “enchanting” or “delightful”.

A good statement provides enough detail for the client to understand your intentions and strategy. It helps to look at some interior design concept ideas.

5. Perfect the Design Concept Statement

The design concept statement is not just to sharpen your ideas. It is also supposed to sell the client your ideas. There are several approaches you can take.

You can describe the most eye-catching single feature, or discuss the mood or emotional reaction your concept will invoke.

A simple statement about how you will fix the problem may be enough, as long as you are not just parroting the client’s words back to him.

Stay away from jargon that sounds technical, and work on your statement until it conveys as much as possible about your idea in as few words as possible.

6. Written in the Third Person

When crafting design concept statements, it’s important to align with the client’s wishes.

Avoid using the first person, as it may make clients feel disconnected from their own desires. Instead, opt for the third person to create a sense of collaboration.

For instance, rather than saying “I want to take advantage of natural light,” say “Let’s utilize natural light.”

This inclusion of words like “let’s” and “us” helps clients feel involved and acknowledged in the design process.

For any successful design project, having a clear interior design concept statement is of utmost priority.

It involves understanding the project requirements, defining your design concept, and identifying key elements for a great design.

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