Master Your Formula
You will want to make sure you have mastered the recipe before you begin selling candles. This will ensure that your customers offer the highest quality product from you.
You will need to first decide what sort of wax you are going to use to do this. The most common wax for candles is paraffin. You can use beeswax, soy wax, gels, and more as well.
Other additions you should consider are essential oils, dried flowers, and dyes. Rit All-Purpose Powder Dye is great for coloring your candles.
I recommend spending some time researching different waxes, essentials oils, dyes, etc. Expand your knowledge of candle making by watching YouTube tutorials, and reading books and blog posts.
Additionally, make sure you practice making candles until you’ve gotten your technique and formula just right.
Buy Your Supplies From a Wholesaler
Wholesalers are manufacturers who sell their manufactured goods in bulk or retailers who buy the product in bulk at a fraction of the retail price to sell it in bulk to various retailers and customers (like yourself).
It would be almost difficult to make a profit from your candles if you were to purchase your supplies from a craft store. You should probably buy your supplies from a wholesaler in order to make the most profit from your candles.
Because you’ll need to purchase your supplies in bulk, you will receive a substantial discount on the price of the products.
You can buy nearly any item that you can think of in bulk. That includes your shipping boxes, the jars or tins you use for your candles, wax, dried herbs and flowers, etc.
Work on Your Branding and Packaging
I do not know about you, but I love seeing them come in beautiful packages when I order handmade candles. Your packing is what will give your candles a special look and make them stand out from the crowd.
You can purchase beautiful candle label templates on Etsy. These labels from Rainbird Design can be edited to include your business name, the name of the candle, and more.
You’ll also want to make sure you’re mailing your candles off in attractive packing. Keep in mind that beautiful doesn’t have to mean expensive or complicated.
You can pack your candles in a box using shredded paper as a box filler along with a handwritten note thanking the customer.
Pricing Your Candles
You will need to compare the risks of your supplies, equipment, and overhead before pricing your candles. It will help you to decide the best price for your candles, once you know these numbers.
Candle Science has a great guide that goes into detail on how to price your candles. I highly suggest reading this guide.
Open Your Shop
You will need to decide which platform you will use to sell your items until you are ready to start selling your candles. I highly recommend opening an Etsy store.
Etsy is a handmade marketplace great for selling your candles. I like Etsy because it has a built-in audience already, making it easier to market your goods and sell them. It also easier for individuals through the Etsy search engine to find you.
To make sure your candles are found in the Etsy search engines, and that people want to buy once they find you, read my article What I’ve Learned After 1,000 Sales on Etsy.
In this post, I share some of my best tips for getting found and making money on Etsy.
Another platform you can use for selling your candles is Shopify. Shopify is a popular online e-commerce platform. Currently, Shopify powers over 600,000 businesses and is a popular choice for small businesses.
If you want a unique and customizable candle store, Shopify is definitely the way to go.
Promote Your Candles
You will want to make sure you are promoting your store once you have your shop open and items ready to sell. On Instagram, Facebook groups, and Pinterest are some places you can advertise your candles.
In return for an honest review, you can also give free candles to YouTubers inside the candle community. Only contact the YouTuber to ask if, in return for a video review, they want to receive a free candle.
As a small business owner, starting your blog can be an excellent way to promote your candles. You can write blog posts sharing your latest products, you can share a free DIY candle recipe, etc.
Your blog can also be a great way to get to know your customers and potential customers, as well as a way for them to get to know you.
When you have a closer relationship with your customer base, you’ll gain a better knowledge of how best to serve them. I recommend starting a blog and using this blog to promote your candles.
While it might take a bit of time up front to get your candle business going, it’s a relatively low cost business to get into, and once you get into your groove, you can make a good living selling your handmade candles from home.