How to Start a Publishing Company

-How to Start a Publishing Company-

If you’re a writer looking to self-publish, whether it’s your first book or your ninth, you might start your own publishing company. In this article, we’ll be showing you how to start a publishing company.

What is a Publishing Company?

A traditional publishing company creates and distributes copies of written works ranging from children’s books to novels, cookbooks, and magazines.

 Large publishing houses publish thousands of books each year under various “imprints” or departments; small publishing houses may only publish a few books each year.

Why Start a Publishing Company?

While starting a publishing business can be difficult, it is a great option for both new and established authors because it provides a number of benefits, including:

1. Creative Control

Consider how much creative control you want over your product when deciding whether to publish your book with an established publishing house or with your own publishing company.

While working with an established publishing company gives you access to their designers and marketing.

 It also gives you less control over the cover, interior design, and marketing campaign—publishing with your own company gives you complete control over your work.

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2. Help Fellow Authors

How to Start a Publishing Company

You may begin your small business by publishing your own work, but that does not mean you should never expand to publish the work of other writers.

 While you would need to think about marketing and royalties, turning your company into an indie publishing brand is a great way to help other writers and get more books on the market that you believe are worthwhile.

3. Convey Professionalism

While they prejudice you against self-published books.

However, listing your own publishing company in the book’s details, rather than just your own name, will increase the likelihood that readers and bookstores will pick up your book.

Establishing your own publishing company shows to other industry professionals that you are serious about writing and publishing, which will aid in the development of contacts at other publishing houses.

4. Expand your Brand

 If you’ve already established a successful platform as a self-published author, you might want to broaden your brand to include similar works by other authors who can benefit from association with your brand.

As a self-publisher, you can publish complementary titles by other authors in your genre, which can lead to your publishing company becoming a brand authority in that genre.


How to Start a Publishing Company

How to Start a Publishing Company

If you’re feeling ready to start your own business in the United States, here are the next steps:

1. Solidify your Goals

Before you begin the technical aspects of launching your business, you must first decide what you want to achieve. Do you want to start the business on your own or with a partner?

Will you publish your own books or books written by others? Which format are you planning to publish in (print, digital, audio, or a combination)? The sort of income will you expect?

 What do you believe will be the hardest challenge? Will you be filling a particular void in the publishing industry? Answering these questions will allow you to make more informed decisions about your business plan in the future.

2. Create your Brand

After you’ve decided on your objectives, it’s time to develop your brand. Branding entails creating a business name, a mission statement, deciding what types of books to publish, and so on.

Consider how you can make your publishing company’s name and brand more relatable, memorable, and appealing to readers, writers, and booksellers.

3. Select a Business Structure

While there are many business types, ranging from corporations to nonprofits, only a few apply to a small publishing company: sole proprietorships, partnerships, or limited liability companies.

Which one is best for you is determined by your circumstances. A sole proprietorship means that you alone are running the company and is the simplest business type. 

A partnership means that you and at least one other person are starting the company together; a limited liability company combines elements of a sole proprietorship and a corporation and offers more liability protection than other business structures.

4. Register for an Employer Identification Number

To start a business in the United States, you’ll need an Employer Identification Number (or EIN), which allows the IRS to identify and track your company. You can get an EIN by mail, online, or fax.

 5. Set Up your Infrastructure

It’s now time to set up your business’s administrative aspects, such as a domain name and website, a logo, an email address, a business bank account, an accounting system, a print structure, and so on.

Hiring is another aspect of establishing your infrastructure. If you don’t have the time or expertise to design book covers or edit manuscripts, your publishing company will need to hire freelancers to do so.

If you want to publish print books, look for book publishers who will do small print runs or print-on-demand services.

 6. Purchase Accounting Software

Accounting software is available from a variety of companies, including Zoho. Quickbooks is another popular accounting system.

 This makes it simple to separate business expenses and income from personal income for your publishing house.

Zoho introduces a comprehensive platform of business-related services such as Zoho Expense, Invoice, One, Bookings, and more. They combine these under the Zoho umbrella to create a unified product.

7. Get Your Business Taxes in Order

Consult an accountant to determine which business structure will provide you with the greatest tax benefits or breaks. Employee wages must be taxed at the federal, state, and local levels.

You must pay sales taxes.

8. Set Up a Publishing Account on Amazon

When you’ve finished a project, upload the details, including sales figures and feedback, to your Amazon publishing account. Include your company’s credentials.

If you’re extremely lucky, Amazon may buy the project’s rights and pay you royalties. Amazon currently has 16 different imprints. Amazon is one of the best places to sell ebooks online when it comes to digital content.

To be considered by Amazon, you must first establish a solid sales and review the record for your project.

 9. Sign Up Authors

You’ll need to create an author contract. Will you provide advances? What proportion of royalties will you pay?

You can include your listing in author publications, which is where authors go to connect with publishers.

For example, Writer’s Digest, an annual publication, lists all book and magazine publishers by category (such as outdoor, romance, etc.)

10. Start Publishing

How to Start a Publishing Company

Once your new company is up and running, it’s time to start publishing books. When you have a manuscript ready to publish (whether your own or the work of another author), it’s time to mobilize all of your resources

This will include having the book designed and preparing to upload it online or send it to the printer.

 11. Market and Sell your Books

Now that you have a product to sell, you must develop a solid marketing strategy to help spread the word about it. If you’ve hired a marketing professional, they’ll develop an actionable marketing strategy for your product.

If you decide to market the book yourself, you’ll need to figure out who you want to reach out to and how to reach them. Investigate similar books in the genre and note how they were marketed.

Consider what makes your book unique or interesting and emphasize this in your marketing materials. In the modern era, social media marketing is one of the most important aspects of growing an audience.


You can start your own publishing company with a few hundred dollars and some spare time, establishing legitimacy, legal liability protection, and valuable tax breaks.

Setting up your own book publishing LLC or Corporation is now easier than ever thanks to online services. Although annual costs will remain the same year after year, the benefits of starting your own publishing company will quickly outweigh this.

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