How to put Social Media Icons Into Your Business Card in 2020.
How to put Social Media Icons Into Your Business Card: Nowadays, with people spending hours on social media daily, social media marketing has become a necessity for every brand that wants to stay on top of the digital world.
Sharing your social media icons and profiles on your business card (and all other collateral) is a great way to increase brand awareness and recognition, and allow potential customers to get a deeper understanding of your business and develop a connection to your brand. From this article, you’ll learn where to find high-quality social media icons and how to incorporate them into your business card.
Why Do I Need To Add Social Media Icons To My Business Card?
Instead of placing an order by phone, many customers prefer to contact the brand via Instagram or Facebook. As the ways of communication between the customer and the company are changing, entrepreneurs are bound to adjust their business cards accordingly.
Nowadays, along with a phone and email address, business cards often display social media links (sometimes as a QR code). The reasons why it’s so important to promote your social media links are many. We’ve listed some of them below.
It’s hard to find a person who wouldn’t have an account with at least one social media platform. In 2018, the number of social media users totaled 2.6 bln. By 2021, this social media community s expected to grow to 3.1 bln.
Marketing specialists like to say that a business that doesn’t have an online presence doesn’t exist. By not including your social media pages into your business card, you’re missing some great opportunities for promoting your business and expanding your network of clients and partners.
We have some bad news for you: 88% of business cards get thrown away within a week. However, if your card includes social media links, people will follow your social accounts and stay exposed to your brand longer.
Your social media audience will be able to access your unique content, ask questions about your products, and read testimonials by other clients. This is how they’ll be getting to know your brand and developing into loyal advocates of your brand.
Other Information You Should Add to Your Business Card
1. Your Company Logo
Your business card needs to convey the identity of your business, and what better way to do that than with your logo? That’s what it’s for after all. This visual will enable people to easily identify your brand wherever they may encounter it in the future, whether that is your website, a newsletter, or a physical store.
A classic business card design includes your company logo in the upper left-hand corner. Though this is standard practice, more and more people are choosing to get creative with their designs, whether that includes different shaped business cards or new business card design trends.
2. Your Name and Job Title
Have you ever got a business card from someone that either didn’t have their name or their job title on it? You find yourself trying to remember who you specifically spoke to and what they do, so what was the point of the business card?
People that take your business card usually intend on following up with you specifically. There are a couple of things to consider when deciding on your name and job title.
3. Your Contact Information
The whole point of a business card is to give people a way to contact you. Always give your direct, professional contact information. No one wants to have to go through three operators and a secretary before being able to talk to you. Include your work email address, direct phone number (if applicable), and street address if you have a brick-and-mortar location you rely on your customers visiting.
Making it easy for someone to contact you will make the task more appealing. Nothing turns people off more than having to jump through hoops to contact someone.
Consider design elements such as icons to draw your audience’s eye to certain information. Include a phone or envelope icon to signify your phone number and email address.
4. A Short Link to Your Website
The ultimate goal of a business card is to generate interest in your business and what you have to offer. Include your website to encourage potential customers to visit and learn more. If you are a freelancer, include a link to your portfolio. If you don’t have a portfolio, consider including a link to your LinkedIn page. People will want to get a feel for your background and expertise and this is a great way to show it.
Make it easy to read and type and they will be more likely to go home and type it into their search browser. There is no need to include all parts of the URL. For example, instead of including “https://www.icons8.com” simply put “icons8.com”.
5. Your Social Media Profiles
Social Media has become a key aspect of many business marketing plans. Include the handles for your popular social profiles, such as your Instagram, Facebook, Twitter, or Linkedin. If you’re a designer, you may want to include links to your Behance or Dribbble profile which are great alternatives to portfolios. You don’t need to list every single profile you are on since standard business cards have limited space, just the most relevant ones.
Where to get social media icons
Social media icons come in a variety of colors, shapes, and sizes. This means you have all the necessary resources to make your business card look unique and memorable. Before getting down to work, pay attention to these tips.
Twitter, Facebook, and other platforms each have a brand book. It’s a brochure that, among other things, outlines how to use the logos of these social networks. For example, the Facebook emblem doesn’t necessarily have to be blue; there are versions in grey and black as well. Feel free to browse through the brand books for some valuable insights.
Avoid customizing your icons too much. Don’t rotate the icons or add extra graphics. Otherwise, you risk ending up with a messy design that will be both unrecognizable and hard-to-perceive.