Focus Groups Near Me: Wanna get paid to sit in a circle with a bunch of people complaining about a product or service?
Then you’ll love paid focus groups! Just how much you can make with focus groups depends on a few factors. We’ll talk about the exact numbers in a moment.
Definition of Online Focus Groups
Paid focus groups are a date-driven form of market research like surveys. The main goal is to gather opinions and statistics to predict trends, improve products, or develop new ones.
Participants take part in small groups of mostly 5-8 people and give opinions about the targeted product.
Instead of recruiting groups of participants to hold in-person discussions around a table with a focus group moderator, participants are recruited into an online forum such as a Zoom video conference room (or equivalent software).
Similar to traditional, in-person focus groups, participants are able to share their feedback, thoughts, and answers to questions. Participants also react to others’ answers to create a qualitative dialogue within the forum.
Tips on How to Choose Paid Focus Groups
When it comes to sharing our personal information, we usually become very protective, and even opportunities to make extra money won’t change our minds, right?
But when we are talking about serious research companies who take information security very seriously, we can be sure that they and protect participants and their own reputation.
Make sure to check reviews about the company you choose to work with, their reputation, and their image.
Below I gathered the list of the best companies that pay for taking part in focus groups. Save your time, choose the one that you like most, register, and start making money by sharing your opinion.
5 Types of Focus Groups
When most people think of focus groups, they imagine a group of people gathered around a table having a conversation.
While that is true to some extent, it only describes one form of it.
Focus groups are conducted in a variety of ways.
You’ll be asked to show up on a certain day in a local facility where you will be in a room with 7 to 20 people discussing various aspects of the topic of the study.
Since these are done in local settings, you’ll have to be a local resident to participate (though there are studies that allow anyone from anywhere to participate if you don’t mind driving a long time to get there.)
It can last between 30 minutes to 3 hours. Most focus groups, however, last about 40 minutes.
These studies are conducted online through chat rooms or private online bulletin boards.
Depending on the subject of the study, it can be a one-time session lasting from 40 minutes to 2 hours or so, or multiple sessions held for a few days or weeks with multiple sessions on different days lasting from 1 to 2 hours or so.
These studies usually have a smaller payout compared to in-person studies. You ca expect anywhere from $20 to $200 or more.
3. Telephone interviews
As the name suggests, studies are done over the phone.
It works the same way as an online or in-person study – you’ll be asked a series of questions about the subject of the study. These usually are shorter and last anywhere from 15 to 60 minutes or so.
Again, the pay depends on the subject of the study and the length of the interview. Expect anywhere from $20 to $150 or so.
4. In-home interviews
This is rare, but it does happen.
Basically, the researcher or researchers will show up at your house (obviously, with your prior permission) to conduct the interview. The pay depends on the subject and the length of the study. Expect $30 to $100 or so.
5. Shop Along
This is a fun one.
It’s kind of like mystery shopping, but the objective is different. Instead of the employees and the store as a whole being watched and rated on performance, you (the shopper) are watched by the researcher.
16 best companies that pay for taking part in paid focus groups:
The most popular platform online is to make extra cash by completing online surveys. The only thing to keep in mind is that Survey Junkie doesn’t pay you in cash, but rather in point that can be redeemed into gift cards.
But the whole experience is rather easy and straightforward. Probably Survey Junkie is one of the easiest ways to make money with survey companies. Start here and check it for yourself.
A survey right from Google. Yes, it is a real thing. You can join Google User Research to share your experience. Once you complete the survey, you’ll receive a gift card, or you can choose to donate the money to any charity.
So it is a little bit tricky, you won’t get rich with this, but it is a great and secure way to check what an online focus group is.
It is a global research company that gathers focus groups to collect data about B2B, healthcare, and consumer products.
Pay: $150 per hour.
I know it seems weird, but since most focus groups are conducted in physical locations and require local people, companies conducting them will normally post ads on Craigslist’s “Jobs” or “Gigs” section.
This one is like the Yellow Pages for the market research industry. Again, although it’s geared towards the people in the industry, you can use its massive database of market research firms to find local focus groups.
Engage Studies – Earn as much as $100 per focus group through this research company.
Nichols Research – Get paid to participate in in-person focus groups, primarily in Northern California.
Marketade – Specializes in remote usability testing, market validation, navigation research, and more.
In doing all this research, a new side hustle came to me: web design and social media for these companies.
How to Find Legit Focus Groups
Whether you are looking for online focus groups or in-person focus groups near you, you will have to be a bit patient as you have to go through a screening process before you can participate in any research study.
Consumer research companies are normally looking for people with very specific interests and profiles, and you are not going to be able to qualify all the time.
By joining as many companies as possible, you will be able to maximize your chances of qualifying for as many focus groups as possible.
Focus groups are not going to make you rich overnight, but they are a nice side hustle to make some extra cash in your spare time!