9 Sales Goals Examples for Reps to Help Them Achieve

While making personal New Year’s resolutions, don’t forget to set professional goals. Especially if you are a salesperson. Developing and achieving a sales goal is a difficult task. The objectives should be neither too large nor too small. Ensure they are aligned with your existing assets and attainable by your sales department. This article will assist you in navigating through it all.

examples of sales goals

What are Sales Goals?

Sales goals are precise targets that are intended to help personal salespeople and sales staff enhance their results.

When done properly, they can correct errors and badly conceived techniques.

As well as offering a route to boosting decent sales data even higher.

They also set targets for your sales team.

These goals center on a sales-related KPI and are frequently linked to overriding corporate goals.

Some typical sales goals include growing sales by 25% year over year or enhancing consumer engagement by 10% in 2020.

When setting sales goals, keep the following points in mind:

Instead of setting a single large goal, set several smaller goals.

You can also keep the bonuses if your sales team meets these targets.

This will boost their spirits, self-assurance, and productivity.


SMART Professional Goals

Sales representatives and C-suite executives define SMART sales goals to steer sales teams and departments.

These goals, which use the SMART acronym, include five factors.

Specific, Measurable, Achievable, Realistic, and Time-Based

Salespersons use them to establish a specific aim for staff to work toward together.

Here’s how to use the Smart objectives method:


It’s not about saying that you want to boost your clientele or total sales; clarify how you intend to do so.

For example, you could say: We’re going to use consultation process sales to boost the profits of our main brand.


Obtain the precise quantity you’re aiming for (i.e. raise earnings by $1M).

So that you can evaluate and compare your achievement, and have your toolkits set up to monitor your improvement efforts.

Such as new contracts closed, repurchases, customer satisfaction levels, etc.


Although long-term goals are a fantastic way to push oneself and one’s staff, you don’t want to set implausible targets.

If you only managed to bring in $700,000 in income last year, you shouldn’t set a target to bring in $5M this year.

Rather, set a goal that you and your team know is attainable.


Your goals should reflect your actual conditions and promotional strategies.

If your firm has never done digital marketing sales and your patrons avoid Instagram.

Then, you should not set a target of producing 100 fresh customers through Insta sales.

Context is important in all types of goals.


When setting target sales, make sure there is a boundary line.

Otherwise, you risk plodding along for years with little transition or economic expansion.

Quarterly and annual sales quotas are the simplest to set because they naturally correspond to the fiscal start and end dates.

Strategic Examples of Sales Goals

We have specific goals that aim to enhance various facets of your selling process.

While having multiple goals can help your team to focus and find the more diverse range in their work,

Having quite many can lead to confusion and overstretching your assets.

As a salesperson, you must learn to strike a balance.

Lower Customer Churn

We refer the rate at which consumers stop to use your product or service to as customer churn.

So, the greater your churn rate, the more frequently your business has room for growth in order to satisfy customers.

There are many different approaches that managers can employ to reach that goal, the most important of which is to only supply to the finest potential.

As a sales manager, you are in charge of the sales department at your company.

Retaining your clients is associated with maintaining your business alive.

So if, as is frequently the case nowadays, your sales staff also controls financial transactions, then keeping defections low ought to be another biggest sales primary concern.

Increase Customer Lifetime Value

The money that a specified client adds to your business over the duration of their signup with you is referred to as customer lifetime value.

In other words, it is a business criterion that evaluates the total income that a customer can garner over time.

Supervisors who set this kind of target can boost the effectiveness of their sales team’s style and build longer-lasting customer relations, broadening the business value to their clients.

Again, if your sales staff manages the financial records for which they sell, upping the overall profit each customer pays over their service life can be a great sales goal.

examples of sales goals

Increase Average Deal Size

The only thing better than closing a deal is closing a big one.

Executives who set goals to boost average deal size open their sales team to build valuable relationships with the prominent customer base.

Integrating more services or goods into a deal or rewarding brand loyalty with exclusive special offers are two ways to increase deal size.

Closing a lot of deals won’t keep your business alive and thriving if they’re all minimal.

Set a team goal to enhance your contract size and average order value if you’re in this role.

There are numerous efficient techniques for boosting your average deal size.

You can target wider consumers or compel impulse buys by including perks or items if your people purchase more than a certain quantity.

Increase in Winning Rates

If you want to get the most out of your sales department, the biggest sales goal is to increase win rates.

We refer to the percentage of won deals to the overall amount of closed chances as the win rate.

In other words, the average win rate is the percentage of final stage prospects who convert to customers.

As a sales manager, you want to develop a solid strategy and train your team members on how to close more deals with their clients.

According to studies, the ideal win rate for most industries is 47%, with a loss-to-no-decision rate of 25%. 

In this regard, an ideal sales goal would be to increase monthly win rates by 5%.

But if that doesn’t work, you can focus on reducing the loss-to-no decision rate by 8%.

Having a win-rate sales goal aids in tracking the company’s success and contributes to its growth.

It can also ensure the sales funnel’s effectiveness.

Reduce Cycle Times

Your average cycle time represents the amount of time it takes to convert a lead into a closed-won deal.

A sales cycle is a series of events that occur when a product or service is sold.

The average length of a cycle is determined by both the industry and the size of the transaction.

According to research, the average sales cycle for a closed-won contract worth more than $20,000 in SaaS is 96 days.

The average sales cycle for a closed-won deal worth less than $2,000 is 14 days.

Depending on the type of deal, an ideal sales goal would be to reduce cycle time by 5-8%.

Your time duration portrays all about your sales process, including the setup of the sales funnel and the progress of ‘ potential profiling.’

It also shows whether salespersons can optimize simple chores in order to concentrate more on the sales part.

Shortening your sales cycle will enable your sales team to perform better and close deals more quickly.

Increase Response Time

You don’t want your prospects hanging around awaiting a reply.

This is because it harms your company’s image and encourages prospective consumers to go to your rivals instead.

So, if you find yourself with unsettled emails, phone calls, and social media personal messages for long periods, it may be time to set a goal to optimize your responsiveness.

Make it a goal to contact each of your new clients by phone or email at least once a month, then once every two weeks, to maintain solid relationships.

There are several reasons why emails and phone calls are not returned. 

The first is a lack of time to get back, and the second is uncertainty over who ought to respond.

By addressing these issues, you have a good chance of significantly improving your responsiveness.

Establish Performance Goals

While sales quotas are important, it is also critical to evaluate your team’s performance through tasks.

Aside from reviewing monthly or quarterly results, you should grade your team by the tasks they carry out.

A good example of a sales goal would be to increase the number of cold calls/scheduled vids calls by a certain number.

Certain factors can lead to ambivalent chances and few clinched.

However, knowing about a rep’s operation allows you to assess how well the process is working in terms of tangible results.

You must maintain the motivation of your sales department.

You can also recommend what they can do to meet their goals while retaining the tempo of action in your pipeline up.

Increase Lead Engagement

Content is sometimes the best way to share information with your prospects.

However, if you can’t get prospects to read or watch it, you’re in trouble.

Setting a goal to use content more advantageously in sales conversations can help here.

Aside from closing deals and boosting sales, it is critical to keep your channel full of new customers.

As a result, an objective can be built around it.

In this regard, an ideal sales goal would be to raise the number of new prospects by 17% per month.

Having the right number of suitable leads can increase the likelihood of closing more deals.

You only need to create useful, enjoyable content and work to increase lead participation.


Lowering Customer Acquisition Costs

One of the best sales objectives is to lower customer acquisition costs.

They are the expenses spent as a result of gaining a new customer, including marketing, salaries, and operational cost.

In this regard, lowering the average customer acquisition cost by 8% is an optimum sales goal.

If you are unable to accomplish this, you may need to alter your tactics in order to reach more available clients and thus gain more benefits.

It is critical to assess your sales process to determine where all of your money is going.

Create your customer profile with care, paying attention to every detail.

You can notify your salespeople to send an email to their potential consumers and call those who are already in the purchase process.

Customers who have signed to your mailing list, shared a blog, or streamed a video, for example, can be targeted.

You can then retarget through these areas.

This is known as A/B testing, and it can be very advantageous if you want to avoid using expensive promotional pathways.

Final Words

As you set new goals or reassess old ones, confirm in with your reps to see how they think about them.

Make certain that your goals remain reasonable, rewarding, and feasible.

They should also be consistent with your company’s goal and vision and aid in team bonding.

That is the recipe for happy, productive sales representatives.

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