All you really have to do is download the free Snapchat app (here for iOS or here for Android) and by entering your email, username and password, create an account.
Once you’ve made an account, you’re ready to find and follow brands (and other users).
How to Follow on Snapchat Account
Step 1: Open the Snapchat app and swipe down on your screen. You’ll be taken to your home screen (below).
Step 2: On the home screen, add friends by clicking the “Add Friends” option.
Step 3: Time to add some friends. You can add friends in a few ways: by username, from your address book (i.e. your phone’s contacts list), by Snapcode, or from someone nearby.
To add folks by username, you’ll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. For example, Sour Patch Kids’ Snapchat username is @sourpatchsnaps, not @sourpatchkids — but you’ll have to type that.
To add a user by scanning a Snapcode, simply take a picture or screenshot of a user’s Snapcode with your mobile device. Then, find the “Add by Snapcode” option by following the steps outlined above, and choose the photo you took of the Snapcode.
The app will recognize the Snapcode and add the person automatically. The list of brands below includes each brand’s Snapcode, so if you’re reading this post on your mobile device, you can try adding these brands on Snapchat by screenshotting the Snapcodes as you read.
Then, open the Snapchat app and find “Add by Snapcode” — and you can add each brand one by one by finding the corresponding screenshot in your saved photos.
Step 4: Once you follow the brands you want on Snapchat, you can view Snapchat content the same way you’d view your friends’ Snapchat Stories: Open the Snapchat app and then swipe the whole screen left to get to your Stories.
Brands aren’t set apart from other users, so you’ll have to find the brands among your friends. Click on a brand’s username to view its Story.
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Best Snapchat Accounts You Need to be Following
Gil Ozeri is one of the funniest people to follow on Snapchat. The writer and actor are best known for his involvement in Happy Endings and Brooklyn Nine-Nine.
Jacob Soboroff is a correspondent for NBC News and MSNBC. He specializes in reporting from the U.S./Mexico border. He was one of the first journalists in the world to report on America’s controversial family separation policy.
Sallia Goldstein is an engineer by day, but her Snapchat is entirely devoted to science. She even hosts a show every Monday where she conducts weird and wacky experiments.
Sandra Lee’s Snapchat username is Dr. Pimple Popper. Which should tell you everything you need to know. The professional dermatologist’s account offers a mix of educational content and somewhat disgusting “squeezing” videos. We’ll say no more.
Sorry, but we had to mention her. Kim Kardashian wasn’t one of Snapchat’s early adopters; her fans were begging her to sign up by the time she eventually joined the service.
If you want a glimpse into the life of the queen of reality TV, give Kim a follow.
Doug is a dog. A pug. His Snapchat account follows his daily life as he munches through ice cream, goes for walks in fancy dress, and gets up to general canine hijinks.
It’s better than it sounds, honestly.
Sophia Amoruso founded the successful fashion brand, Nasty Gal. As you’d expect for a fashionista, her Snapchat is full of clothes, selfies, beauty tips, and other style-themed content.
Cassey Ho is responsible for the YouTube channel, Blogilates. 4.5 million people have subscribed to see her unique mix of Pilates, yoga, and body sculpting. Her Snapchat offers plenty of quick fitness tips.
Taco Bell is one of the few brands that seem to know how to “do” social media. Its Snapchat videos are irreverent, funny, and likely to make you hungry.
Our first sports star on the list might not be a household name, but she’s one of a tiny group of athletes who have competed in both the summer (2008) and winter (2014) Olympics (in hurdles and bobsleigh, respectively). That’s got to be worth a follow, right?
Kevin Hart is very much a household name. The comedian has featured in funny movies, released comedy albums, and performed an endless number of stand-up routines for TV.
Note: If you enjoy comedies, check out our list of the funniest movies on Netflix.
The New Yorker is one of the best magazines in the world if you want commentaries on popular culture combined with rigorous fact-checking.
Laverne Cox is an actress and LGBTQ activist. She’s broken down countless barriers, even becoming the first transgender person to be nominated for an Emmy.
Her Snapchat is funny, revealing, and above all, inspiring.
If travel is your thing, you probably already know about Kiersten Rich. She runs the popular Blonde Abroad blog. Follow her on Snapchat for a never-ending feed of jealousy-inducing adventures.
Justin is a partner at start-up incubator and accelerator, Y Combinator. He’s a must-follow for any budding entrepreneurs, not least for his weekly Q&A session that anyone can get involved with.
Jabin Botsford is a photojournalist for The Washington Post. If you want genuinely jaw-dropping images from behind the scenes of the biggest news stories of the day, Jabin is your man.
A second photographer worth checking out is John Stanmeyer. He works for National Geographic, so you can expect lots of content featuring wild animals, stunning scenery, and human interest stories.
18. NASA (Nasa)
You know what you’re going to get with NASA. The space agency’s Snapchat is a mix of impressive video footage, educational content, and breaking news.
Again, we’re sorry. The heiress to the Hilton empire might not offer the most intellectually stimulating content, but if you’re into the whole celebrity lifestyle thing, Ms. Hilton is one of the best people to follow on Snapchat.
The most successful female tennis player of all time offers a fascinating insight into what life is like on tour. There are also plenty of fitness tips and workouts.
Want a sneak look at what’s really going on in the current administration? The White House’s official Snapchat account aims to deliver. It’s engaging, though probably not as entertaining as Donald Trump’s personal Twitter feed.
22. Amazon (Amazon)
Forget Black Friday, Prime Day, and Cyber Monday—if you want to find the best Amazon deals, you should follow the company’s official Snapchat.
You’ll find the deals listed in Amazon’s daily Snapchat stories, with the discount codes doled out on a first-come, first-served basis.
Do you aspire to make it big in the business world? Gary Vaynerchuk’s Snapchat provides an insight into the commitment and dedication it requires.
Fair warning, he puts in a tremendous number of hours. Not everyone will be able to keep up.
The New York Times doesn’t take itself too seriously on Snapchat, and that gives rise to engaging and varied content. You’ll find everything from breaking news to confused staff members trying to figure out the platform.
We end with a nod to the king of Snapchat. DJ Khaled is a great follow even if you have no interest in his music. His witty one-liners, clever use of emojis, and ability to turn the mundane into the hilarious have seen him rack up millions of fans.
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