You need to follow the right people to get the most out of Snapchat. You’ll first have to make a Snapchat account of your own to follow brands on Snapchat. There is nothing fancy about Snapchat accounts: no profile image, no bio, no website URL. Here are several accounts for Snapchat that you should be following.
All you really have to do is download the free Snapchat app (here for iOS or here for Android) and by entering your email, username and password, create an account.
Once you’ve made an account, you’re ready to find and follow brands (and other users).
How to Follow on Snapchat Account
Step 1: Open the Snapchat app and swipe down on your screen. You’ll be taken to your home screen (below).
Step 2: On the home screen, add friends by clicking the “Add Friends” option.
Step 3: Time to add some friends. You can add friends in a few ways: by username, from your address book (i.e. your phone’s contacts list), by Snapcode, or from someone nearby.
To add folks by username, you’ll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. For example, Sour Patch Kids’ Snapchat username is @sourpatchsnaps, not @sourpatchkids — but you’ll have to type that.
To add a user by scanning a Snapcode, simply take a picture or screenshot of a user’s Snapcode with your mobile device. Then, find the “Add by Snapcode” option by following the steps outlined above, and choose the photo you took of the Snapcode.
The app will recognize the Snapcode and add the person automatically. (The list of brands below includes each brand’s Snapcode, so if you’re reading this post on your mobile device, you can try adding these brands on Snapchat by screenshotting the Snapcodes as you read.
Then, later, open the Snapchat app and find “Add by Snapcode” — and you can add each brand one-by-one by finding the corresponding screenshot in your saved photos.)
Step 4: Once you follow the brands you want on Snapchat, you can view Snapchat content the same way you’d view your friends’ Snapchat Stories: Open the Snapchat app, and then swipe the whole screen left to get to your Stories.
Brands aren’t set apart from other users, so you’ll have to find the brands among your friends. Click on a brand’s username to view its Story.
Jacob Soboroff is a correspondent for NBC News and MSNBC. He specializes in reporting from the U.S./Mexico border. He was one of the first journalists in the world to report on America’s controversial family separation policy.
Sandra Lee’s Snapchat username is Dr. Pimple Popper. Which should tell you everything you need to know. The professional dermatologist’s account offers a mix of educational content and somewhat disgusting “squeezing” videos. We’ll say no more.
Cassey Ho is responsible for the YouTube channel, Blogilates. 4.5 million people have subscribed to see her unique mix of Pilates, yoga, and body sculpting. Her Snapchat offers plenty of quick fitness tips.
Our first sports star on the list might not be a household name, but she’s one of a very small group of athletes who has competed in both the summer (2008) and winter (2014) Olympics (in hurdles and bobsleigh, respectively). That’s got to be worth a follow, right?
Again, we’re sorry. The heiress to the Hilton empire might not offer the most intellectually stimulating content, but if you’re into the whole celebrity lifestyle thing, Ms. Hilton is one of the best people to follow on Snapchat.
Want a sneak look at what’s really going on in the current administration? The White House’s official Snapchat account aims to deliver. It’s engaging, though probably not as entertaining as Donald Trump’s personal Twitter feed.
The New York Times doesn’t take itself too seriously on Snapchat, and that gives rise to engaging and varied content. You’ll find everything from breaking news to confused staff members trying to figure out the platform.
We end with a nod to the king of Snapchat. DJ Khaled is a great follow even if you have no interest in his music. His witty one-liners, clever use of emojis, and ability to turn the mundane into the hilarious have seen him rack up millions of fans.