Audi Vs BMW: Which Brand is better and Reliable?

Audi Vs BMW: Which Brand is Better and Reliable?

If you are looking forward to getting rid of your old car that perhaps doesn’t fit into your current financial status and have decided to go for a luxury car. There are lots of luxury cars that you can lay your hands on.

This article will be highlighting all the features you have to look out for in both cars and interesting provide answers to your question on which brand is better for you.

Audi Vs BMW: Which Brand is better and Reliable?

There a lot of things to consider in each of these cars to know which of the brands is better and which of them meets your taste. If you’re in the market for a luxury car and want to choose between Audi and BMW, this blog post is ideal for you.

a great taste for good luxury cars like Audi and BMW can leave you confused on which one you should get. These two German giants are known for producing luxury vehicles.


Brief Overview of Audi and BMW

Audi and BMW are two German luxury cars that have dominated the automobile market for years. In 2019, Audi car sales went up by 1.8 per cent. Meanwhile, BMW sales grew by 1.2 per cent.

The two brands also boast various features and technology that appeals to car enthusiasts. So, if you’re in the market for a luxury car and want to choose between Audi and BMW, this post is for you.

Which Brand is Preferable – Audi or BMW?

Like earlier said, you need to consider a lot of factors before you decide which to choose between Audi and BMW. These factors include price point, fuel economy, safety, comfort, driving experience, rear wheels, and repair cost.

Which brand is preferable – Audi or BMW?

Audi luxury cars are the most budget-friendly for electrical, battery, suspension, and steering repairs. A comparison of both cars’ starting price point shows that Audi is cheaper than BMW cars. But when it comes to reliability and performance, BMW is a wise choice. Also, BMW is faster than Audi cars.

Let’s Compare based on Brand and Features


Audi belongs to the Volkswagen Group, Bentley, Lamborghini, Porsche, Volkswagen, and Bugatti. The Audi brand comprises of a broad range of luxury vehicles, ranging from the A1 Supermini to the large and speedy Q7 and Q8 SUVs. Audi is also popular for its beautiful interiors, sleek style, and four-wheel drive technology.

The Saloon, Hatchback, and Coupe models are identifiable with the prefix; ‘A.’ Examples are the A3, A4, and A5. The Audi S series also delivers impressive performance.

Furthermore, SUVs are recognized with the prefix ‘Q’ while Estates, known as ‘Avant’ models, with the most driver-focused high performance start with the letters’ R’ or ‘R.S..’

General Factors to Consider

1. Audi Styling and Interior

Audi goes for understated yet sporty styling and many of their models look identical. Some like this range consistency some want to see things shaken up a little more. If you’re a fan of subtle, conservative styling, Audi is a winner here.Audi Styling and Interior

When it comes to interior styling, we have to give the crown to Audi. This is the one category where Audi pretty much always excels in its class. Depending on the model, the cabin features a minimalist dashboard, high-quality soft-touch plastics with metal or wood trims.

luxury cars also come with ventilated seats, which offer passengers and drivers some sort of climate control. It makes the seats to stay cooler for an extended period and offers you some high level of comfort. It’s up to you what you fancy in your car but you can be sure that whatever you pick and the mix is going to feel purely premium.

2. Engine and Performance

BMW seems to beat Audi on this as shares many of its parts (including engines) with other cars in the Volkswagen group (the Audi A3 uses the same engine as the VW Golf), which takes away from that premium image and also indicates a poorer performing car than BMW who build their cars around their engines.

In terms of fuel economy, there’s not much in it between Audi and BMW. Both deliver reasonable mpg on most of their models – in line with what you’d expect in the luxury car class. Both offer a range of plug-in hybrid and fully electric models too.

3. Diving Experience

Audi’s equivalent is called “Quattro” and it’s widely hailed as one of the most advanced all-wheel-drive systems on the market. Quattro typically costs extra but comes as standard on their pricier models. It’s important to note that the Quattro system is not created equal across all cars.

The Audi A3, for example, uses the Haldex controlled set up, meaning it uses front-wheel drive most of the time but the 4WD spurs into action when it senses wheelspin.

On all models from the Audi A4 Saloon and above, the 4WD is permanently engaged, so the wheels prevent rather than react to wheelspin. No Audi is genuinely bad to drive, but some models do have a reputation for stiff suspension.

4. Tech

Audi has replaced all your traditional dials and buttons with their snazzy MMI infotainment system. You can control everything from the radio to sat nav to Bluetooth through the system.

To work it, most models use a rotary dial near the gearbox to navigate through the menus whilst newer models are being fitted with an “MMI Touch” interface. To many, the touchscreen is tricky to get the hang of while you’re mid-drive.

The BMW iDrive has sharper graphics and the controls are easier to use than the MMI Infotainment system. But the Audi Virtual Cockpit is in a league of its own


The name of the various BMW models is somewhat confusing. You will find names like M SportLine, xDrive, and Gran Coupe for different BMW models, which may be somehow related.

However, BMW’s range of cars is assembled into ten groups. The sedan-style models have odd numbers, e.g., 3, 5, and 7. Even numbers designate the sportier coupe style. Besides these, BMW has four groups of vehicles designated by letters, e.g., Z4 Model, X Models, M Model, and the X Models.

General Factors to Consider

1. BMW Styling and Interior

BMW cars are bolder in appearance and their iconic kidney grille takes centre stage. BMW cars are more muscular and they have an almost Bentley-Esque air around them, making them a top choice for the discerning business person. The lead for exterior styling is subjective -you know what you like.


1. BMW Styling and Interior

The interior of a BMW car is by no means a disappointment, but it just doesn’t have the same feel as Audi. BMW are geared towards performance primarily, so the cabin often feels like an afterthought.

That said, none of the materials used is cheap-looking and it does feel posh, but they just don’t have the feeling that Audi cabins provide you

2. Engine Performance

It’s widely accepted that BMW cars are geared up for a better driving experience than Audi. There is no more difference between both cars as both have similar engine features. In terms of fuel economy, there’s not much in it between Audi and BMW. Both deliver reasonable mpg on most of their models

3. Driving Experience

BMW has developed its own rear-wheel-drive platforms which they use on all their cars apart from the X line-up and the i8 range. The rear-wheel-drive architecture is responsive, well-balanced, and handles well, with many arguing it does so better than Audi’s front-wheel architecture.

If you need something to withstand rugged terrain, BMW also has its own 4WD system, “xDrive”. With the xDrive system, 40% of the power is sent to the front and 60% to the rear so that, whilst it still has a tight grip on the road, you don’t lose the fun of the sporty rear-wheel drive. If your taste is for a sportier edge, then go for BMW.

4. Tech

BMW doesn’t have a Virtual Cockpit equivalent but they do offer a Digital Display Key, which is a small touchscreen on your key fob which allows you to remotely control the car’s functions. You can preheat the cabin, check fuel levels, and close the windows without even sitting in the car.

Turn to BMW and you get the iDrive system, the BMW iDrive has sharper graphics and the controls are easier to use than the MMI Infotainment system.

Other General Factors to look out for in Both Brands 

1. Cost of Both Brands

Motoring Research rated BMW as the most expensive car brand to own, estimating costs of around £2,411 per year to run one – Audi came a very close second with £2,214.

1. Cost of Both Brands

Audi, on the other hand, is frequently called out as one of the brands with the most expensive repairs, so take this with a pinch of salt! If you’ve got a particular model in mind for either brand

2. Which Brand Proves more Reliable

So, which of these two brands do you consider the most reliable? Here’s what various sources have to say about the reliability of both luxury cars.

Based on reliability, J.D. Power, US-based data analytics, and consumer intelligence firm, BMW scored 3.73 out of 5 for its car lineup, while Audi had 3.04 out of 5.

Now, based on the U.S. News and World Report, the Audi is considered a better overall brand. It ranks higher than BWM as a more luxury car on the market. Audi’s interior is also a little bit more superior to BMW.

3. Duration of  Warranty 

For all new cars, Audi warranty lasts 3 years / 60,000 mile to put your mind at ease for a while.

BMW’s warranty is more generous, offering 3 years / unlimited mileage for all new BMW cars.

So, for reliability, BMW takes the lead here, but only just.

4. On Safety

Both brands have a wide range of safety and driver-assist features available as standard or at an additional cost across their ranges. Both manufacturers cover all the basics, including:

  • Hill Start Assist
  • Road Sign Recognition
  • Emergency Brake Assist
  • Cruise Control
  • Parking Assist
  • Lane Departure Warning

Conclusively, Neither Audi nor BMW is known for any alarming safety issues, so you and your passengers should feel safe and secure whichever brand you go for.

Audi and BMW are two luxury cars that will remain in competition for a long time. There are many factors you need to consider before choosing a car or picking between Audi and BMW. However, the final decision is subjective. Go through the list of features to make an informed decision on the best brand that suits you.

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