You cannot stroll the streets without seeing someone rocking a pair of Adidas Sambas, how these iconic shoes made their return is one for the books. Keep reading to see why they are everywhere.
If the Adidas Samba shoe had its own memoir, it would be a classic rags-to-riches tale about how an old utilitarian sneaker ended up on the feet of fashion’s biggest street style stars.
Adidas founder and namesake Adi Dassler designed the sneaker as a men’s shoe in 1949. At the time, it was all black, with white three stripes and a gum sole designed to allow soccer players to play on hard and icy surfaces.
The FIFA World Cup was held in Brazil in 1950, and Adidas named the model the Samba, after a traditional Brazilian dance and music genre, as a marketing strategy to get soccer players and fans to buy it.
The Samba which has always been there sitting on the shelves and used mainly for everyday use is now making a bounce back in 2023.
The desire for the soccer-geared silhouette has never been greater, particularly among the Gen-Z audience.
The popularity of the sneaker has grown to the point where GRs outsell some collaborations.
How and Why is the Adidas Samba Everywhere?
While the Samba had its moments in the skate scene in the 1990s and in UK football hooligan culture in the 1970s and 1980s, its recent ascension is one for the record books, but its newfound stardom did not happen overnight.
Over the last three years, a massive resurgence has been cooked up by perfect collaborations, major celebrity sightings, and social media virality.
Collaborations define a sneaker’s social capital in 2023, and in the case of the Adidas Samba, allowed the silhouette to move up the ladder.
Grace Wales Bonner, a UK-based designer, and Adidas began a collaboration in 2020, elevating the Samba with crocheted detailing. Bonner’s point of view resonated with the fashion community, and they quickly sold out.
By the end of 2021, the Samba had gained traction, and it wasn’t long before Instagram mood boards and TikTok’s fashionable fringes caught on.
TikTok Recommendations of Adidas Sambas
TikTok creators incorporated the shoes into their ‘underrated shoes you need’ type videos, with its recommendation culture serving as a primary source of content.
You’ll understand what we mean if you remember the year 2021. On the platform, #adidassamba now has over 147 million views.
Celebrity Sightings with Adidas Sambas
The Sambas resurfaced and were everywhere; they even made an appearance as pieces of modern art at this year’s Art Basel.
The sneaker quickly became a street style must-have for models like Kaia Gerber, Kendall Jenner, and Hadid, as well as mega-influencers like Emma Chamberlain.
Gerber embraced the relaxed coastal grandma aesthetic, Chamberlain seamlessly incorporated the sneaker into her European summer vacation wardrobe.
And Hadid’s “weird girl” look mostly paired them with colorful, busy, Y2K pieces somehow worked.
In every case, the shoe evoked nostalgia, and the idea of a gorgeous girl ironically wearing a nerdy dad shoe became the ultimate It girl move.
This Samba revival has been quite a revelation for fashion girls not only because so many of us have dads who can’t understand why the shoe they’ve been wearing for 30 years is suddenly sold out.
Celebrity style and social media influence have boosted Samba’s popularity, but it’s still just a good shoe. It’s reasonably priced so you might want to check them out.